Directory Listings

Category section Directory Listings are available for only $30 per calendar month. The WestchesterLAX.com Directory has been designed to reflect the particular business environment of the Westchester, LAX and Playa Vista area.

Westchester, with its mix of (million dollar) homeowners, private school university students and tens of millions of tourist and business travelers presents very appealing demographic and sociographic groups to merchants. Think of Westchester as being a college town that just so happens to have 4 private colleges and Universities. That works out to about 15,000 full time students. Most merchants can figure out something to sell to the college students.

The homeowners are a pretty good to the local merchants too. People who buy homes have a curious habit of filling the space with stuff and buying services. And just about 50% of the local population own their own home. We know full well that running a business is hard work. On the other hand, we firmly believe that Westchester presents an extremely fertile market.

If thousands of college students and tens of thousands of homeowners somehow don’t fit into your business plan, try going for the huge market of travelers who pass through Westchester on their way to (or from) LAX. Last year, about 55 million people spent around 21 million dollars in the locally.

Premium Service Directory Top Listing

The Top Listing service ensures your listing is #1 in specific Directory sections.

While being listed in the Directory is fantastic, being at the top of the list is even better. Statistically, many more people will click on the top number one listing in each Directory section. As such, the return on investment (ROI) for Top Listing(s) can be well worth the modest additional cost. You must have a paid Directory Listing in order to purchase the Top Listing service. Contact our Customer Service Department viacs@westchesterlax.com. We’ll be happy to set up your Top Listing.Coming Soon: our top listing will be automated so that you may pay for and have automatic top billing in the category in which you are listed.

Banner Ads

WestchesterLAX.com has limited banner ad space available. Within the right column of each page, we allow a maximum of five 125 x 125 banner ads. Rather than pummeling the public with a blizzard of ads, fewer ads actually provide a much better user experience. We very strongly recommend that advertisers create banner ads specifically for each category section. Specific, highly contextually relevant ads are more positively viewed by the public. Comfortable happy clickers spend more time and money on advertisers’ sites.

With so few ads presented on each page, each ad gets attention. As such, we believe limited ad space provides better ROI for our advertisers. In keeping with our policy of not annoying the public, all ads are reviewed prior to going live. Excessive “flashy-blinky” ads are forbidden. All ads must lead to the ad companies’ Home Web page or a specific product page. Ads that generate pop-up/pop-under/funnel pages or other such spam pages are forbidden. The five ad positions, starting from the top and going down, #1-5, are for rent (as available). Contact us viacs@westchesterlax.com to reserve your media buy today.

Premium Top, Maximum Category Exposure and Global Banner Ads

Premium Top Banner Ads are available in the top #1 ad space per section page. Contact cs@westchesterlax.com for details.

Maximum Category Exposure Banner Ads provide a way to ensure everyone who clicks on a Category cannot miss your ad. You pick your ad placement position, #1-5 (prices vary) and your Category. MCE ads can be extremely effective, particularly for end-of-the-month holiday merchandise. Have your people contact our people to set up the deal;cs@westchesterlax.com

Global Banner Ads are the absolute can’t-miss-it advertising option. GBAs, as the name indicates, are banner ads that appear on every page of every section of every category. Additionally, GBAs are displayed on all of the content pages, including the Horoscope, Ask Ismenia, Restaurant Review, Entertainment Review and Columns Pages. We run only one GBA at any time, thus guaranteeing impact. GBAs have specific, particular requirements. We need not-less-than 4 weeks lead time (more is better) to schedule your GBA media run.

Contact cs@westchesterlax.com and write “GBA” in the subject line. Include your daytime phone number.